My career history
Below is a brief overview of my career history, focusing on the companies where I was a full-time employee.
You can also download my resume as a PDF or as a Word doc.
SGN
Strategic direction, CMS management and maintenance, and content design for one of Britain’s leading energy infrastructure organizations.
I led planning, product management, and execution of digital projects for the Drupal corporate site sgn.co.uk, working with internal stakeholders and external vendors, including putting together feature request documents, planning deployment, and QA testing.
I worked with editors and marketing teams to support them creating content for digital channels, focusing on user needs, inclusivity, A/B testing, and accessibility.
I also wrote technical documentation and user guides for CMS and e-commerce software.
Social Finance
Content delivery, strategic communications, and website management for non-profit consultancy tackling social issues and improving public services in the UK & internationally.
I owned socialfinance.org.uk on a strategic, technical, and content level, bringing professionalism to our digital output, posting double-digit increases in audience numbers and engagement, and driving new lead generation.
I led the end-to-end redesign of the corporate site, working with external vendors and senior management to move site off Drupal, design information architecture, map user journeys, update UX and look and feel, develop new content, and meet audience needs.
I also oversaw company-wide brand refresh, working with external agency on style guide, visuals, and editorial tone, then led rollout across the organization.
History Today
Top level responsibility for website, e-commerce, online operations and other digital properties at legacy media publisher.
Website management and content strategy for Drupal-based site historytoday.com. Under my leadership the site achieved major improvements in user reach, engagement and conversions. I grew digital revenue 200% YOY through revamped e-commerce strategy, new products, and engagement and monetization of new and existing customers.
I introduced a digital subscription and tiered paywall model targeted at individual and educational customers. Used data-driven approach to monitor and the improve product.
Project managed website migration, working closely with coding, design, UX and marketing teams both within and outside the organization. Developed project to unite CMS and CRM.
